Details for: 4326-E (Part 1 of 1).pdf

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Gary A. Stern, Ph.D.
Managing Director, State Regulatory Operations

October 30, 2020
(U 338-E)

Southern California Edison Company’s 2021 Green Tariff
Shared Renewables Program’s Annual Marketing, Education,
and Outreach Plan and Budget

Southern California Edison Company (SCE) hereby submits to the California Public
Utilities Commission (CPUC or Commission) the following for review and approval of its
2021 Marketing, Education and Outreach (ME&O) plan and budget for the Green Tariff
Shared Renewables (GTSR) program.
In compliance with Ordering Paragraph (OP) 6 of Decision (D.) 15-01-051, and
Resolution E-4734 (Resolution), SCE submits for review and approval its 2021 ME&O
plan and budget for the GTSR Program.
On January 29, 2015, the California Public Utilities Commission (Commission or CPUC)
adopted Decision (D.)15-01-051, implementing a GTSR framework and approving the
investor-owned utilities (IOUs)1 application for programs, with modifications. The GTSR
Program structure approved by the Commission consists of two elements: (1) a green
tariff option (called the “Green Rate” by SCE), allowing customers to source a greater
share of their energy needs with renewables, and (2) an enhanced community
renewables (ECR) option (called the Community Renewables Program by SCE),
allowing customers to subscribe to renewable energy from community-based projects.2
OP 6 of the Decision directs SCE to submit an annual marketing and budget plan to be
approved via a Tier 2 advice letter. The plan shall include a quantitative assessment of
the effectiveness of the prior year’s marketing campaign.
SCE allocates a budget of $42,150 for 2021 GTSR marketing efforts. The activities and
budget for each of the GTSR marketing plan activities are described in detail in
Appendix A of this advice letter.

P.O. Box 800

8631 Rush Street

Rosemead, California 91770

(626) 302-9645

Fax (626) 302-6396


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ADVICE 4326-E (U 338-E) -2- October 30, 2020 This advice letter will not increase any rate or charge, cause the withdrawal of service, or conflict with any other schedule or rule. TIER DESIGNATION Pursuant to OP 6 of D.15-01-051, this advice letter is submitted with a Tier 2 designation. EFFECTIVE DATE This advice letter will become effective on November 29, 2020, the 30th calendar day after the date submitted. NOTICE Anyone wishing to protest this advice letter may do so by letter via U.S. Mail, facsimile, or electronically, any of which must be received by the Energy Division and SCE no later than 20 days after the date of this advice letter. Protests should be submitted to: CPUC, Energy Division Attention: Tariff Unit 505 Van Ness Avenue San Francisco, California 94102 E-mail: In addition, protests and all other correspondence regarding this advice letter should also be sent by letter and transmitted via facsimile or electronically to the attention of: Gary A. Stern, Ph.D. Managing Director, State Regulatory Operations Southern California Edison Company 8631 Rush Street Rosemead, California 91770 Telephone: (626) 302-9645 Facsimile: (626) 302-6396 E-mail: Diana S. Gallegos Senior Advisor, Regulatory Affairs c/o Karyn Gansecki 601 Van Ness Avenue, Suite 2030 San Francisco, California 94102 Facsimile: (415) 929-5544 E-mail:
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ADVICE 4326-E (U 338-E) -3- October 30, 2020 With a copy to: Eric B. Sezgen Southern California Edison Company 2244 Walnut Grove Avenue PO Box 800 Rosemead, California 91770 Facsimile: (626) 302-1054 E-mail: There are no restrictions on who may submit a protest. However, the protest shall set forth specifically the grounds upon which it is based and must be received by the deadline shown above. In accordance with General Rule 4 of GO 96-B, SCE is furnishing copies of this AL to the interested parties shown on the attached GO 96-B, A12-01-008 et al., and R.18-07-003 service lists. Address change requests to the GO 96-B service list should be directed to or at (626) 302-3719. For changes to any other service list, please contact the Commission’s Process Office at (415) 703-2021 or Further, in accordance with Public Utilities Code Section 491, notice to the public is hereby given by submitting and keeping the advice letter at SCE’s corporate headquarters. To view other SCE AL submitted with the Commission, log on to SCE’s web site at All questions concerning this AL should be directed to Nicole Holliman at (626) 302-4617 or by electronic mail at Southern California Edison Company /s/ Gary A. Stern Gary A. Stern, Ph.D. GAS:nh:cm Enclosures
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ADVICE LETTER SUMMARY ENERGY UTILITY MUST BE COMPLETED BY UTILITY (Attach additional pages as needed) Company name/CPUC Utility No.: Southern California Edison Company (U 338-E) Utility type: ELC GAS PLC HEAT ELC = Electric PLC = Pipeline WATER Contact Person: Darrah Morgan Phone #: (626) 302-2086 E-mail: E-mail Disposition Notice to: EXPLANATION OF UTILITY TYPE GAS = Gas WATER = Water HEAT = Heat (Date Submitted / Received Stamp by CPUC) Tier Designation: 2 Advice Letter (AL) #: 4326-E Subject of AL: Southern California Edison Company’s 2021 Green Tariff Shared Renewables Program’s Annual Marketing, Education, and Outreach Plan and Budget Keywords (choose from CPUC listing): Compliance AL Type: Monthly Quarterly Annual One-Time Other: If AL submitted in compliance with a Commission order, indicate relevant Decision/Resolution #: Decision 15-01-051 and Resolution E-4734 Does AL replace a withdrawn or rejected AL? If so, identify the prior AL: Summarize differences between the AL and the prior withdrawn or rejected AL: Confidential treatment requested? Yes No If yes, specification of confidential information: Confidential information will be made available to appropriate parties who execute a nondisclosure agreement. Name and contact information to request nondisclosure agreement/ access to confidential information: Resolution required? Yes No Requested effective date: 11/29/20 No. of tariff sheets: -0- Estimated system annual revenue effect (%): Estimated system average rate effect (%): When rates are affected by AL, include attachment in AL showing average rate effects on customer classes (residential, small commercial, large C/I, agricultural, lighting). Tariff schedules affected: None Service affected and changes proposed1: Pending advice letters that revise the same tariff sheets: None 1 Discuss in AL if more space is needed. Clear Form
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